We wish to inform you, in your capacity as “interested party” to the processing of data, that pursuant to Legislative Decree no. 196/2003 and “Regulation (EU) No 2016/679 of the European Parliament and of the Council of 27 April 2016 is provided for the protection of your privacy.
According to the indicated legislation, such processing will be based on the principles of correctness, lawfulness and transparency and protection of Your privacy and Your rights.
This privacy information describes how we collect and process your personal data across our websites, devices, products, services, and applications.


Personal data controllers

The Data Controller is M2 WORK SRLS, with registered office in via Roma,15 Fano 61032 IT Cod. Fisc. and Part. IVA 02693340412, tel. +39 3428045593 e-mail: hereinafter referred to as “Data Controller”). There is currently no Data Protection Officer.

Categories of customers’ personal data collected by The Data Controller.

Personal data is collected in order to provide our products, as well as to constantly improve the service, all in order to satisfy your every need.

The categories of data we collect are:

Data received directly:

The Data Controller, retains any data that you provide to us directly in relation to the services offered and purchases made. You can, in full freedom, choose not to provide certain data but, in this case, you must be aware that you may not be able to take full advantage of many of our services.

This category of data includes

Common data: (e.g. personal data, tax data, shipping addresses, e-mail address, etc.) used for registration, to subscribe to our newsletter, to purchase our products, to take advantage of our pre- and post-sales services.

Data concerning your interests and preferences: collected through the voluntary completion of our questionnaires and used to define, with your consent, your personal profile.

Product videos: The Data Controller frequently receives videos from users and/or clients of the website regarding products, assembly methods, demonstrations of use, etc. which, after moderation and editing by the Data Controller’s employees, are published on Idea Mower’s social channels.

Data collected automatically

This category of data includes:

Data collected by our site: when you access our site, register, make purchases and use our services, the Data Controller automatically collects and stores certain categories of data, such as the preferences expressed during browsing, or the choices and interests shown towards particular categories of products and services. Some data will be used to record some of your settings (e.g. the language of the site) and thus make your navigation easier; others will be used to define, with your consent, your personal profile, with the aim of sending you advertising that is of interest to you, as it is in line with the preferences expressed.

Data received from other sources: The Data Controller may involuntarily receive information about you from other sources as a result of your prior consent and access to other websites. Therefore, choices made on other websites may remain in the memory of your browser or your device regardless of the actual consent you have given on this website to the Data Controller.

Cookies or similar technologies are used to automatically collect these types of data. For more information about cookies and their use, and to express or deny your consent to the use of all or part of the cookies used, please see our Cookie Policy.

The purposes of data processing.

The controller uses your personal data to carry out, provide and improve the services offered.

These purposes include:

Sale and delivery of products and services. The data is processed in order to receive and process orders, provide services and products, as well as provide assistance with regard to orders placed, products, services and promotional offers.

Providing and improving services. Data is processed to analyse activities, suggest features, correct and improve the use and efficiency of our services, in order to provide adequate assistance also in the post-sale phase.

Suggestions and personalisation

The data gathered from monitoring your navigation on the site, the interests you show in particular products or services, the purchases you make and the information you voluntarily provide us with through our questionnaires will be used to define your personal profile. Your profile will allow us to suggest products, features and services that may be of interest to you in order to identify your preferences and personalise the services we offer. We may only process such data if you have given us your consent, either by accepting cookies or by completing our questionnaires. However, your failure to give your consent will not affect the operation of the site in any way.

Communicating with you. Personal data is processed in order to communicate with you in relation to our services through various channels (e.g. telephone, email and chat).

Advertising. The data that has contributed to the creation of your personal profile is processed in order to show you specific, interest-based advertising in relation to features, products and services that may be of interest to you.

Your personal data may also be used to send you information and advertising material or for commercial communications in any way related to the data controller’s activity, as well as, subject to your consent, for direct marketing activities. Your lack of consent will not, however, affect the operation of the site in any way.

The data controller may use for direct sales purposes the e-mail addresses provided by the data subject in the context of a previous sale of its products/services, provided that the products/services are similar to those being sold and that the data subject does not refuse such use, either initially or during subsequent communications. Therefore, at the time of collection and/or when each communication is sent by the data controller, the data subject may object to the processing at any time.

The data subject may object at any time to the use of his or her email address by contacting the Data Controller in the manner described in the paragraph “Contacts, Information and Reviews” at the bottom of this page.

Newsletter. If you register for our newsletter, we use the data that is strictly necessary for this purpose, i.e. the data that you have provided separately, to send you our regular e-mail newsletter on the basis of your consent.

You can unsubscribe at any time, either by sending a message to the contacts listed below or by clicking on the appropriate link in each newsletter. After cancellation, we will delete your email address, unless you have expressly consented to further use of your data and subject to our reservation to subsequent use of the data, which you have been properly informed of in this statement in accordance with the statutory provisions.

Prevention of fraud and credit risks. Data is also processed for the purpose of preventing and detecting fraud and abuse in order to protect your security as well.

Fulfilling legal obligations. In some cases we are required by law to collect and process your personal data.

The legal basis for the processing is the performance of pre-contractual and/or contractual obligations, the pursuit of a legitimate interest of the data controller, the fulfilment of legal obligations, as well as the consent of the data subject where required.

Communication of processed data to third parties

The Data Controller, recognising the fundamental importance of your data for the purposes of its own activity, does not intend to transfer it to third parties. The Data Controller limits itself to communicating processed data to its own employees, collaborators and third party suppliers and, therefore, to companies that carry out certain activities on behalf of the Data Controller, aimed at processing orders and services requested by you, to suppliers of services and tools for processing personal data supplied directly or deduced from site navigation, to all those public and private subjects whose communication is necessary for the correct fulfilment of the purposes illustrated above in order to comply with obligations provided for by laws, regulations or Community legislation. These subjects, however, are also subject to compliance with the obligations relating to the Privacy Policy or in any case to procedures that provide for protections similar to those described in this Privacy Policy. These third parties are not allowed to use the data for their own purposes, unless they are required to obtain specific consent as data controllers. The communication of the data, therefore, is necessary and functional in order to guarantee the correct fulfilment of the purposes for which they have been collected and, in any case, in full compliance with the privacy regulations.

Transfer of data outside the European Economic Area

Whenever it is necessary to transfer processed data outside the European Economic Area, the Data Controller will ensure that the data is transferred in full compliance with this Privacy Policy and the relevant applicable data protection regulations.

Guaranteed security of your personal data

The Data Controller, also thanks to its internal staff and external suppliers, uses systems and devices to guarantee the security and privacy of its customers.

Automated decision-making processes

We inform you that an automated decision-making process may be used when processing your data in order to improve the management of the site and your browsing experience.

Access to your data and your personal profile

According to the applicable legislation, as a data subject you have the right to request from the Data Controller access, rectification, erasure (oblivion) of your personal data, as well as the possibility to exercise the right to the portability of your personal data to another Data Controller.

You may also ask the Data Controller to restrict the processing of your data, or even oppose it.

If you decide to exercise any of these rights, or if you have any clarifications and/or objections regarding the way in which your data is collected and managed, we suggest that you contact the Data Controller.

Withdrawal of consent

If the processing, including of particular data, is based on consent (on Article 6(1)(a) of the Regulation, or on Article 9(2)(a) of the Regulation), you are entitled to withdraw your consent at any time without affecting the lawfulness of the processing based on the consent given before the withdrawal.

Storage time of personal data.

Your personal data is retained by the Controller to enable you to use our services on an ongoing basis for as long as is necessary for the purposes described in this Privacy Policy. For example, by storing the history of transactions made and shipments requested, we allow you to monitor your purchase and post-purchase and thus improve and facilitate the use of our services. In addition to the period of duration of a contract concluded by you, data will be retained for a subsequent period according to the following criteria:

  • within the time limits laid down by the legislation in force, including secondary legislation
  • within the period necessary for the absorption of any legal safeguards. In any event, the maximum data retention period is estimated at ten years from the termination of the relationship.

Minors and services The data controller

The Data Controller does not sell products to minors. If you are under 18, you may use the Services only with the involvement of a parent or guardian.

Contacts, Informations and Reviews

In case of doubts, clarifications, requests and objections concerning the processing of personal data, we invite you to contact the Data Controller by writing to or by calling the number +39 3428045593.

Finally, we would like to suggest that you frequently check our website for any changes to our Privacy Policy, given the possibility of changes as a result of changes to our services.

Our current Privacy Policy applies to all data we hold about you and your account unless otherwise stated.